SEO Basics for Small Businesses
Learn the fundamentals of search engine optimization: search intent, useful content, technical SEO, internal links and measuring results.
Start with search intent
SEO works best when a page directly answers what a visitor is trying to accomplish. A service page should explain that service; an educational article should answer a specific question rather than repeat promotional slogans.
Write useful titles and descriptions
Each important page should have a descriptive title and meta description. They should accurately summarize the page and make sense to a human reader.
Create original content
Useful guides, FAQs, examples and case studies can demonstrate expertise. Avoid copying articles from other websites or producing many thin pages that add little information.
Improve internal linking
Link related pages naturally. For example, an article about landing pages can link to a relevant web-development service page. Good internal links help people and search engines discover related information.
Measure and improve
Use Search Console and analytics to understand queries, impressions, clicks, engagement and conversions. Treat the data as feedback rather than a promise of rankings.
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