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Privacy Policy Basics for a Business Website

Learn what a privacy policy does, what information a site may collect, and why businesses should keep disclosures accurate and easy to find.

privacy policy website compliance data privacy

Be accurate

A privacy policy should describe what the website actually collects and how that information is used. Do not copy a policy that mentions services the site does not use.

Explain third parties

If the website uses analytics, advertising, forms, payment providers or social integrations, the policy should address relevant data practices.

Provide a contact method

Visitors should have a practical way to ask privacy questions or make requests that the site supports.

Review after changes

Adding a new analytics tool, advertising network or form can change the site's privacy disclosures. Review the policy when the data flow changes.


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